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Speak Arabic Application –
اتكلم عربى

Ministry of Immigration and Egyptian Expatriates assigned NM to develop an interactive application that teaches the Arabic language to Egyptian and Arab expatriates. “Speak Arabic” is a national initiative that aims at helping young Arabs preserve their identity through teaching them Arabic in a context that educates them on their history and culture.

“Speak Arabic” mobile solution is based on:

  • The foundation of teaching the language with its four skills (listening, speaking, reading and writing)
  • The latest theories of teaching languages

In order to develop an utmost engaging learningexperience, the solution deploys:

Interactive Digital Content

The Forgetting Curve Theory

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Voice Dialogues

Artificial Intelligence

Gamification